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Striving to be an open and personal company, we thought it would be nice to give you an idea of us, the people behind Viewbook. Last year we worked together with photographer Mamabart who came up with an idea for a group portrait and we really enjoyed the process of working with him. We thought it would be nice to create a new portrait every year, to use for our about us page and to share the creation process. But who to do it with? What would be the new idea? Tapping into the creativity of our Viewbook users for an idea sounded like a nice way to get in touch with more Viewbook users. The one with the best idea wins the portrait shoot. We received many ideas from Rome to Berlin, and there were some quite extreme ones in there. The one that really caught our attention and got us excited was the idea that Ilse Leenders e-maild us. Her idea in her own words: 

“What I was thinking about is to create a portrait in which the connectedness between you as brothers becomes visual. To make it seem like you are attached like a ball of wool or connected with some sort of web. Actually you are together making a sort of sculpture with the ropes or elastics. Also I would like the city of Rotterdam to be as background as this is the city where all the creation takes place.”

Ilse took us to the riverside and together with two assistants she wired us up.
See a short video of the shoot:

We are very happy with the result and hope you like it too! It’s on our new about us page. Many thanks to Ilse Leenders as well as all the other photographers who send in their ideas. Cheers!